Artists online business? 10 things to know about

You’re a creator. You want to start an online business to sell and expose your art and creativity to the world. There are many things to consider. You are about to venture into some amazing, creative, fascinating opportunities! Here’s some tasty food for thought and you need it. The world is a different place from the days of selling art on the corner, selling mix tapes from your backpack, selling books at open mics, or performing at shows every day. This is by no means a full list, but the hope is to get your wheels turning and make you want to get more and get excited about your potential. You ready? Let’s go!

1. Niche

Niche: a place, employment, status, or activity for which a person or thing is best fitted.

Artists tend to be very diverse. Get started by deciding who you are and what you will be representing. Some times it can take a while to decide or it can come in a hot minute. Either way is OK. Make sure what you choose is something that makes you smile when you think about it. If you are passionate about it, half your battle is won!

2. Name Game

The name of your business. The name of your website. The logo. Do they compliment, enhance, or spotlight your niche? Well, if they don’t, you might want to reconsider them. This is just as important to your business as your name is to your everyday life. Catchy names are wonderful but don’t get too crazy. Ask yourself: Is this name, logo, or website name inspiring, inquisitive, a great representation of my brand, curious, interesting? Whatever you decide, remember that you are trying to create an interest of some sort. Try it on yourself as if you are the customers you are trying to attract. Does it do anything for you? Hmm… wonder what your answer was.

3. Website Naughty Things.

Content goes here. A great website design is as important as what you put on it. Avoid these toxic things as much as you can. Overkill. Redundancy. Cookie-cutter. Bland. Dull. Navigation Nightmare. Figure out what you want to do with your website that compliments your niche and products. Don’t overdo the site. Make it easy to navigate. The average site visitor has limited time and attention. You must maintain the interest. If your site looks like everyone else’s, your potential customers will not stay long. Do you suck at websites? Learn the ins and outs or get someone to help you build it.

4. Let your baby grow up.

Many businesses fail because the owners treat the business as their baby. Have you ever heard that saying before? Artists are not immune to this. Another saying is “Artists make bad Business People and Business People make bad Artists”. That isn’t always true. You can train yourself and develop a switch that helps you be the best at both. If you find that you can’t switch to business, get someone to help you with it. Your business will not grow if you treat it like a small child.

5. Invest in Yourself.

So you have probably noticed that I mentioned getting help in a couple of the examples above. It is more than fine to admit that you can’t do it all. Help comes in many ways thanks to the wonders of the over the top internet we exist with. YouTube how to videos, subscription programs that train you, ask questions of your online friends, and so much more. Google is your friend. It can be so worth it to do something simple as buy an e book.

I highly recommend a no nonsense e book that helped me dodge some catastrophes of my mindset. 100 Mistakes You Are Making With Your Online Store . Sometimes something as simple as an e book that’s cheaper than one cup of coffee at the coffee shop can make a world of difference. Whatever your flavor of learning is, don’t be afraid to invest time, energy, and a little money into your future.

6. Research, and Repeat.

Whether you are an expert or just passionate, do research. The more you know, the more you grow (your audience). You want people to be able to trust what you say. Common sense goes a long way, but facts that are backed up can circle the planet. Trial and error is great research because not only do you know the subject but you have lived it as well. Being able to convey that feeling will create great trust.

7. Promote and be Social.

Embrace social media of all types. Join groups and sites that compliment your niche and your website. You might be saying’ duh, but you’d be surprised how many cat sites join animal groups only to discover the majority of members are dog lovers. Social media has to be your new best friend. You have an online business. Don’t be afraid of it. But I can’t stress enough to gear your energies to places that compliment you and your niche site.

8. Forward Thinking.

What do people mean when they say that? It doesn’t mean next biggest thing all the time. Keeping everything you do interesting and captivating for your viewers, visitors, and fans. Yeah, you’re gonna have fans! Don’t become a five nights a week Vegas lounge act that performs the same 5 songs. You are an artist, get creative. Stay true to your niche and your site but always look for ways to be delightful, entertaining, motivating, helpful, or informative, what have you.

9. Out the box and into their shoes.

Thinking and creating out of the box ideas and mentalities are typical of most artists. Ever hear people say you think “outside the box”? Well, I hope you thank them for that compliment. When trying to sell or promote to others, that out the box thinking can be a double-edge sword. Something helpful is when you go out the box for your visitors, get into their shoes. Are you making it a good experience? There has to be some form of “identifying”. Do you get them? Do they get where you are coming from with what you post, or how you are describing and promoting what you’re selling? So many questions.


Saved the most important for last. Why did I do that? Because it’s my blog, haha!

As I wrote all the above, I asked myself, am I being helpful? The goal of any business is to provide help. If what you make doesn’t help anyone, just stop it. People won’t visit your site to help you. They are looking for something. Your goal is to provide it. Think about it. When you go to a site, ask yourself why am i here. Provide something. Satisfy a need. Solve a problem. Service your visitors!

What things do you think people need to be successful?

In writing this blog, the goal was to provide you with some tasty food for thought. Nibble on it. There are so many elements to being successful online as an artist. I would love to read some things you have found to be helpful in your site or business. Post a response. You may end up helping someone become even more amazing.

Love and Blessings

“That Creative Dude”

Art Evolution: Grow and Harvest

Do you sometimes feel left behind. I know I do! Do you have ideas, dreams, and goals that you’d like to accomplish but you feel like you are behind everyone else? Sometimes that feeling will make you dated and out of the loop not only as an artist but as a person. How do you get past it? Well, I tell ya. You evolve and grow so that you can reap the benefits.

Art evolves

Art has changed, but the creative mind is the same. Radio plays different stuff. Selling music and art is more popular and profitable being done online. If you are a photographer you can sell your pics of trees and car crashes to sites as stock footage for people to use. What a new and interesting world. Continue reading “Art Evolution: Grow and Harvest”

10 skills I taught myself: Train Yourself

The phrase “self-taught” is an awesome phrase. Isn’t it wonderful when people get so determined that they go after the skills that get them to their goals and successes? I am The New Bruce (aka That Creative Dude), and these are a few of mine that I hope may light a spark in you.

1. Singing

I learned to sing by dissecting my favorite songs by my favorite artists. I would watch or read their interviews. They would make me feel like I could do it too. I lacked the confidence to jump out there and therefore it took years to become secure in my own style and voice. I recorded a song in 1998 that people actually liked but still not enough confidence. Your art won’t be denied however and in 2015, 17 yrs later, I’d record my first CD. Stay Loose or Panic! Sometimes it takes a minute to believe in yourself. Continue reading “10 skills I taught myself: Train Yourself”

This is not a hobby: Who is your art for?

One thing that used to drive me crazy as an early artist was “You are so artistic, I bet that’s a fun hobby”. Well outsider, this is not a hobby, this is my life!

HOBBY: A hobby is a regular activity done for enjoyment, typically during one’s leisure time. Hobbies include collecting themed items and objects, engaging in creative and artistic pursuits, playing sports, or pursuing other amusements. Thanks for the definition Wikipedia.

Artist: a person who produces works in any of the arts that are primarily subject to aesthetic criteria.a person who practices one of the fine arts, especially a painter or sculptor. A person whose trade or profession requires a knowledge of design, Continue reading “This is not a hobby: Who is your art for?”

Stuck in a Creative Rut: The Creative Slump.

Has this every happened to you? You are working on your creation. Perhaps it is your new song, poem, book chapter, painting, or script idea. Then BANG, you can’t get it to go the way you want it to. It’s like your thoughts went to sleep. You say, I’ll take a little break and come back. You come back and it feels like a concert of crickets. Nothing, nada, zip.

What a dumb question that was to ask, wasn’t it? All artists have creative slumps. We all get caught in the loop that has become so common nowadays that it’s widely discussed in creative writing topics, art therapy, and more.

It can cause artist depression. Continue reading “Stuck in a Creative Rut: The Creative Slump.”