You’re a creator. You want to start an online business to sell and expose your art and creativity to the world. There are many things to consider. You are about to venture into some amazing, creative, fascinating opportunities! Here’s some tasty food for thought and you need it. The world is a different place from the days of selling art on the corner, selling mix tapes from your backpack, selling books at open mics, or performing at shows every day. This is by no means a full list, but the hope is to get your wheels turning and make you want to get more and get excited about your potential. You ready? Let’s go!
Niche: a place, employment, status, or activity for which a person or thing is best fitted.
Artists tend to be very diverse. Get started by deciding who you are and what you will be representing. Some times it can take a while to decide or it can come in a hot minute. Either way is OK. Make sure what you choose is something that makes you smile when you think about it. If you are passionate about it, half your battle is won!
2. Name Game
The name of your business. The name of your website. The logo. Do they compliment, enhance, or spotlight your niche? Well, if they don’t, you might want to reconsider them. This is just as important to your business as your name is to your everyday life. Catchy names are wonderful but don’t get too crazy. Ask yourself: Is this name, logo, or website name inspiring, inquisitive, a great representation of my brand, curious, interesting? Whatever you decide, remember that you are trying to create an interest of some sort. Try it on yourself as if you are the customers you are trying to attract. Does it do anything for you? Hmm… wonder what your answer was.
3. Website Naughty Things.
Content goes here. A great website design is as important as what you put on it. Avoid these toxic things as much as you can. Overkill. Redundancy. Cookie-cutter. Bland. Dull. Navigation Nightmare. Figure out what you want to do with your website that compliments your niche and products. Don’t overdo the site. Make it easy to navigate. The average site visitor has limited time and attention. You must maintain the interest. If your site looks like everyone else’s, your potential customers will not stay long. Do you suck at websites? Learn the ins and outs or get someone to help you build it.
4. Let your baby grow up.
Many businesses fail because the owners treat the business as their baby. Have you ever heard that saying before? Artists are not immune to this. Another saying is “Artists make bad Business People and Business People make bad Artists”. That isn’t always true. You can train yourself and develop a switch that helps you be the best at both. If you find that you can’t switch to business, get someone to help you with it. Your business will not grow if you treat it like a small child.
5. Invest in Yourself.
So you have probably noticed that I mentioned getting help in a couple of the examples above. It is more than fine to admit that you can’t do it all. Help comes in many ways thanks to the wonders of the over the top internet we exist with. YouTube how to videos, subscription programs that train you, ask questions of your online friends, and so much more. Google is your friend. It can be so worth it to do something simple as buy an e book.
I highly recommend a no nonsense e book that helped me dodge some catastrophes of my mindset. 100 Mistakes You Are Making With Your Online Store . Sometimes something as simple as an e book that’s cheaper than one cup of coffee at the coffee shop can make a world of difference. Whatever your flavor of learning is, don’t be afraid to invest time, energy, and a little money into your future.
6. Research, and Repeat.
Whether you are an expert or just passionate, do research. The more you know, the more you grow (your audience). You want people to be able to trust what you say. Common sense goes a long way, but facts that are backed up can circle the planet. Trial and error is great research because not only do you know the subject but you have lived it as well. Being able to convey that feeling will create great trust.
7. Promote and be Social.
Embrace social media of all types. Join groups and sites that compliment your niche and your website. You might be saying’ duh, but you’d be surprised how many cat sites join animal groups only to discover the majority of members are dog lovers. Social media has to be your new best friend. You have an online business. Don’t be afraid of it. But I can’t stress enough to gear your energies to places that compliment you and your niche site.
8. Forward Thinking.
What do people mean when they say that? It doesn’t mean next biggest thing all the time. Keeping everything you do interesting and captivating for your viewers, visitors, and fans. Yeah, you’re gonna have fans! Don’t become a five nights a week Vegas lounge act that performs the same 5 songs. You are an artist, get creative. Stay true to your niche and your site but always look for ways to be delightful, entertaining, motivating, helpful, or informative, what have you.
9. Out the box and into their shoes.
Thinking and creating out of the box ideas and mentalities are typical of most artists. Ever hear people say you think “outside the box”? Well, I hope you thank them for that compliment. When trying to sell or promote to others, that out the box thinking can be a double-edge sword. Something helpful is when you go out the box for your visitors, get into their shoes. Are you making it a good experience? There has to be some form of “identifying”. Do you get them? Do they get where you are coming from with what you post, or how you are describing and promoting what you’re selling? So many questions.
10. ARE YOU HELPFUL!
Saved the most important for last. Why did I do that? Because it’s my blog, haha!
As I wrote all the above, I asked myself, am I being helpful? The goal of any business is to provide help. If what you make doesn’t help anyone, just stop it. People won’t visit your site to help you. They are looking for something. Your goal is to provide it. Think about it. When you go to a site, ask yourself why am i here. Provide something. Satisfy a need. Solve a problem. Service your visitors!
What things do you think people need to be successful?
In writing this blog, the goal was to provide you with some tasty food for thought. Nibble on it. There are so many elements to being successful online as an artist. I would love to read some things you have found to be helpful in your site or business. Post a response. You may end up helping someone become even more amazing.
Love and Blessings